It’s easy to misuse a product like eye shadow. I mean, for many women the choice of eye color is based entirely on the outfit they’re wearing. It’s a means by which you can add a touch of blue to your eyelids to reflect the color of your new blouse. And in ages past, eye color cosmetics have given us countless psychedelic and extreme looks designed to BE fashion statements in and of themselves.
But eye shadow can be so much more. Sure, you can choose colors based on the overall look you’re trying to achieve, and coordinate the eye color to your ensemble, but you can also choose shades that both appeal to your sense of style AND bring out the best in your eyes. Eye color can be used not only to add color and sparkle, but can make your natural color appear more vivid and can even minimize slight flaws and difficulties in your facial balance.
Let’s look as some of the ways you can alter the look of the eyes with shadows.
Contouring Eye Color
Some women find that their eyes aren’t as “deep” as others and they lack some of the natural “shading” that comes as a result. Skillful use of eye shadow can correct this (and can be simply used to enhance the contours that already exist on an individual). The trick is to use darker colors along the lines where there would normally be deeper creases and indentations (or in the creases and indentations that exist to deepen their appearance).
This technique involves using three coordinating shades of eye color – one light shade, and dark shade and one that’s somewhere in the middle. Start by applying the middle shade across the upper eyelid and extending it outward toward the outer tip of the eyebrow (if desired). The exact area covered by this shade is up to you, so feel free to adjust it as you desire. Follow this by applying and slim line of shadow along the top edge of the lower lid beneath the eyelashes.
Next, create (or emphasize) a crease between the eyelid and brow area by using the darker shade in that area concentrate on the crease for the heaviest area of application and use a lighter touch as you go up along the brow bone. This should follow the upper line of the eyelid area color application.
Finally, use your lighter color along the brow bone just beneath the eyebrow in order to make this area stand out more prominently. The interplay between the lighter and darker shades will make the brow stand out and the darker area (the crease) recede making the eyes appear deeper. You can also enhance the color of the eyes by using specific color palettes, but we’ll discuss that in a moment.
Close-Set Eyes
For those individuals whose eyes are set close together, eye shadow can be used to create the illusion that the eyes are spaced further apart. This is done by using the shadow colors to darken the outer boundaries of the eye area and thereby make the space between the eyes appear more prominent by comparison. The overall effect is a more balanced appearance in the facial features.
To achieve this effect, we use a three-shade palette of shadow color – one light, one medium level, and one dark. Start with applying the medium-level shade to the upper lid of the eye, expanding the “lid area” slightly toward the outside of the face. Once the upper lid is shaded, use a thin line of eye color along the underside of the lower lid’s lashes and merge it at the outer corner of the eye. Next, apply the darker shade into the crease of the eye and expand that area as you make your way to the outside of the eye. You should also intensify the application to darken the outer edge of the eye.
Finally, use your lighter shade to create a paler ridge along the underside of the brow bone in the eye socket. This can expand as you approach the outer edge of the eye, forming a clean demarcation line, or fading out with subtle blending. The key thing to remember is to keep the darkest shading to the outside of the eyes in this situation.
Wide-Spaced Eyes
When your facial challenge is wide-set eyes, the goal is to minimize the appearance of that space between your eyes. This makes the lighter areas around the features appear more prominent and can give the illusion that the eyes are moved closer together.
Once again, this effect is created using a trio of eye color shades – one light, one dark, and one somewhere in between. As with other application techniques, you should begin by applying your middle shade to the upper lid of the eye, but in this case try to keep the eye color confined to the natural shape of the lid. Follow this by applying a slim line of the eye color to the lower lid, just beneath the line of the lashes.
Once this base color is in place, you can begin the contouring by applying the darker shade to the inside corner of the eye socket. Be careful to avoid moving too far inside beyond the boundary of the eyebrow as you don’t really want to build up color onto the bridge of the nose. This darker shading should be darkest at the inside of the eyes and taper sharply in a curved line to the outer edge of the upper lid.
Use your lightest shade to enhance the brow bone under the eyebrow on the outer corner of the eye. This will make the outside of the eye appear more prominent and help to create the illusion that the eyes have been “shifted” inward.
Choosing Color Palettes
The choice of your color palette for eye shadow is typically based on your general viewpoint as to the purpose of eye shadow. Some people consider eye shadow to be something of a fashion accessory, and will use colors to compliment an outfit or tie a look together. Others look to eye shadow as a means to enhance to overall appearance. The outfit worn certainly influences the hues that are selected, but it isn’t the sole consideration.
When selecting an eye shadow palette, another benefit that can be achieved from the choice of color palettes is the enhancement of the natural eye color. Anyone who’s done any study of color theory understands the principle of “Complementary Colors”. A color is “complemented” by the color directly opposite it on the color wheel. “Complemented” means that the color is “completed” and it refers to the fact that combining these colors (a primary color with a secondary color) represents all the colors of the wheel combined.
Therefore the primary colors of Red, Blue and Yellow are complemented by Green, Orange and Purple. When a color is paired with its complement, they appear sharper and brighter. This can be a benefit when the theory is applied to eye shadow application. Choosing the right color palette for your eye shadow can help you maximize the impact of your eyes.
Blue Eyes are best enhanced by shades of color that are Orange or Peachy in tone. Be sure to adjust your color choices for the shade of blue in your eyes. The darker the blue of your eyes the more rich the corresponding Oranges and Peaches should be.
With Green Eyes, the color best suited is Red. Admittedly, red is a less-common eye shadow color, but by choosing red-toned and “spicy” shades you can make the green appear more vivid and lush.
For Violet Eyes, use soft golden tones and yellows with some shimmer in order to make the eyes appear luminous and to make the color pop.
Finally, the most common eye color is Brown, which is given tremendous amounts of warmth and vibrancy when accentuated with the cool tones of the blue palette.
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